Aethon

Instormers

For Aethon, we collaborated with creative agency met melk. on a bold campaign under the overarching title Instormers. A campaign about momentum, courage, and the moment you decide to step into care.

Within this campaign, we created two films: “You’re On!” and “Storm de Zorg in.” Each film approaches the story from a different angle, yet both share the same core energy: urgency, movement and a clear call to action.

The concept was developed by met melk., under the creative direction of CJ de Melker. Direction was handled in-house by Tim Satony.
All imagery, both stills and motion, was generated by Mattijs van Moorsel and Tim Satony, combining cinematic storytelling with generative AI workflows.

Together, the films form a cohesive visual world centered around transition and identity. From office to care. From hesitation to action. From standing still to stepping forward.

With Instormers, we demonstrate how AI-driven production and traditional cinematic thinking can merge to create a campaign that doesn’t just communicate, it moves.