Randstad

Dreams

‘What do you want to be when you grow up?’

It’s a question many of us heard as kids, one that made us stop, imagine and project ourselves into a future full of possibility. That question was the starting point for this ad.

We wanted to explore what happens when you visualize the answer through a child’s eye. From piloting jets to walking on the moon or curing diseases, we used generative AI to build scenes with high production value, but would have been a logistically complex live-action shoot.

Each frame steps into a different ambition. Not as abstract concepts, but as vivid realities: cinematic snapshots of what it feels like to believe anything is possible.