Pedigree
Refined Taste
A refined restaurant. A delicious steak. And a dog who knows better.
This playful ad turns fine dining on its head, all to show where real taste truly belongs. Created using generative AI from concept to final frame, the film blends cinematic storytelling with subtle humor and a premium visual style.
At the heart of the idea is Bodie, our beloved family dog. His charm, stubbornness and refined taste were the perfect inspiration for a story about knowing what really matters.
The result: a fully AI-crafted video that proves how emotion, storytelling and brand identity can come together, even in a bowl of kibble.
Disclaimer: This is a non-commissioned spec ad created by The Artificials for portfolio and demonstration purposes only. It was not created in collaboration with or approved by Pedigree, and no commercial rights or affiliations are claimed. All trademarks and brand assets remain the property of their respective owners.