NS

Generations

This commercial follows a young boy travelling with his father in a classic Mat ’64 train in the early 1990s in the Netherlands. Years later, that same boy is now a father himself, sharing the same sense of wonder with his own son on a modern NS train. Their journey ends at Bilthoven station, where the grandfather is waiting for them on the platform.

At its heart, the film is about more than trains. It is about memory, family and the small moments that stay with us. A reminder that some journeys are not just about where we are going, but who we travel with.

The entire film was created using generative AI tools, from character development and environments to shot creation and motion. Our goal was not to make the technology visible, but to use it as a way to tell a warm, recognisable and emotionally grounded story.